Privacy Statement

“Umaii” is a trademark distributed by Sigma bv.

Sigma bv, with its registered office at Kerkplein 25/0101, 2070 Burcht, Belgium, with company number BE 0456.580.384, hereinafter referred to as “Umaii,” “we,” or “our,” collects and processes personal data through the website:

Our privacy statement describes how the personal data we collect about you will be processed through our services.

For the purposes of the General Data Protection Regulation of April 27, 2016 (“GDPR”), the term “personal data” means any information relating to an identified or identifiable individual (such as a name and surname, a date of birth, etc.) (the “Personal Data”), and Baobab is the data controller.


Data you provide us

It is possible that you provide us with data about yourself when you fill out forms on our website or when you communicate with us by phone, email, or otherwise. This also includes the data you provide to us when you create an account to use our website, subscribe to our newsletter, or place orders through the website. This data may include your name, address, phone number, email address, and information related to credit or debit cards (if you wish to order through the website). When you create an account to use our website, you can access your personal data under the “My Account” section. You can directly modify your data in this section.

Data we collect about you.

During each visit to our website, the following data may be automatically collected by us:

technical data, including the IP (Internet Protocol) address used by your computer to connect to the Internet, your connection data, browser and browser version, your time zone, browser extension types and versions, operating system, and platform; data regarding your visit, including all Uniform Resource Locators (URLs) that you visited before, during, and after your visit to our website (including date and time); products you viewed or searched for; page response times, download errors, the time you spend on certain pages, interactions with these pages (such as scrolling, clicking, and mouse movements), as well as the way you exit the page, and any phone numbers you use to contact our customer service.


Our website uses cookies to distinguish you from other users of our services. This allows us to provide you with a better browsing experience when you visit our website. To learn more about the cookies we use and their purposes, please consult our cookie policy.


We use your Personal Data because it is necessary for the performance of the contract, specifically to create and maintain your account on our website and to deliver your order.

We use your Personal Data to pursue our legitimate interests (direct marketing) or if you have given consent to receive newsletters. Each newsletter you receive from us provides the opportunity to unsubscribe. If you no longer wish to receive newsletters, you can also unsubscribe and withdraw your consent by sending an email to


We use your Personal Data for the following purposes:

Website management: the data you provide to us enables us to track your order, ensure timely delivery, and keep your account up to date.

Customer service: we collect your contact information, especially your email address and phone number, to respond to any questions you may have about using our website and to keep you informed about the status of your order.

Direct marketing: we want to keep you informed about our latest collections and invite you to our events.

Performance of a contract where the data subject is a party: we collect and process Personal Data for the conclusion and performance of contracts that you have entered into with us, and to provide you with the services and products and to tailor them to your requirements and preferences.


We work closely with third parties, including, for example, cloud providers, IT providers, payment service providers, etc.

The Personal Data that we may disclose to these categories of recipients includes information relating to credit or debit cards, your contact information, other names, and other contact information you provide us when placing an order and requesting delivery to a different address, as well as your purchase history.


We take technical and organizational measures to protect your Personal Data against any form of destruction, loss, alteration, disclosure, whether accidental or unlawful. More information about our security policy can be obtained via


Your Personal Data may be transferred to and stored in countries that are not within your jurisdiction. As the legal protection level of Personal Data differs from country to country, it is possible that you have less protection in certain countries than in your country of residence. In such cases, we always take reasonable measures to ensure that your Personal Data is secure and processed in accordance with applicable laws and this statement.


The GDPR grants you the right to access the Personal Data we hold about you and the right to rectify it if it is inaccurate. You have the right, on legitimate grounds, to object to us processing your Personal Data. If you wish to exercise this right, please visit the “My Account” section or contact us by email at or at the following address: Sigma bv, Kerkplein25/0101, 2070 Burcht, Belgium.

Right to erasure: any request to delete your Personal Data, including data published online, should be addressed to

Right to data portability: if you wish to access the Personal Data you have communicated to us or if you wish this Data to be transferred to a third party, please send your request to

You have the right to withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing based on consent before its withdrawal.

You have the right to lodge a complaint with the data protection authority (


Data retention policy: we do not retain your Personal Data for longer than necessary for the purposes for which it was collected or as required by law, i.e., for a period of approximately 7 years. URLs are kept for 30 days and then automatically deleted.

10. CHANGES TO THIS PRIVACY STATEMENT This privacy statement was last updated on 05/09/20182018. We reserve the right to revise this privacy statement from time to time and make the necessary adjustments. We therefore invite you to consult this statement regularly. Any substantial changes will be brought to your attention.

11. CONTACT For any questions, comments, or requests regarding this privacy statement, please contact salesvi